Episode 244 | Gordon Hooper | Fears and Fantasies of South Africans: a Research Paper by Bateleur Brand Planning

"In this episode of Watts Involved, we welcome Gordon Hooper from Bateleur Brand Planning to talk about their recent research paper on South Africans' fears and fantasies and how they relate to happiness. The guest discusses the importance of putting out positive messages for brands and in conversations with family members, and how positive communication is essential for better understanding. The episode moves on to discuss the biggest form of escapism for humans and top concerns for South Africans, including financial stability and quality of life. The podcast also dives deep into the correlation between compassion and empathy and happiness, and how neurolinguistic programming can help in understanding motivations. Finally, the guest talks about the research methodology used to conduct the study and what they found most interesting in the findings. Tune in to this episode for valuable insights on understanding South Africans' perceptions and how to improve internal culture."