Geoff Ramm — Speaker, Author, Marketer and the genius begind Celebrity Service

Well, yeah, it is another edition of what's involved and once again, we're going across our shores and I am talking to

Speaker extraordinary a gentleman who is Not only incredibly entertaining But is one of the biggest proponents I believe of service around and that person is Jeff ram. Hello, Jeff How you doing? I'm very well David. How are you? Fantastic as well as can be expected under the circumstances which we'll get into at some stage, but Jeff what fascinated me about you is is and just reading up a little bit about you. This is our first time chatting The idea of service and and what you call celebrity service is what initially got me Very interested and keen and having a chat to you But let's start off a little bit and then just go back a bit and talk about Jeff ram. Who is Jeff? Oh Jeff is well Yes, I'm a speaker I'm a husband. I'm a father. So I'm I'm based and I live in the northeast of England David. So the northeast of England Right on the coast in between a little town called South Shields and the city of Sunderland for all you sports fans there over the earth, so right on the coast and I and Work wise I I speak all over the world all over the UK Europe Africa North America all over the all over the planet delivering celebrity service keynotes and hopefully very much entertaining inspiring but giving ideas to Businesses entrepreneurs of all sectors. I mean that's that's the business side of me I've been I've been a professional speaker now for 12 years, but I've had my own business for 18 years I've just literally had my 18th business birthday But my my wife Haley who is pretty incredible lady We've we've been married for a little bit longer than that. I'm not going to give you our ages just yet And we've we've got two amazing children grace and and Elliot. So that is the family that is where I live This is kind of what I do That's a little bit about me Awesome. Now, how did you how did you get into speaking? I mean because you talk about celebrity service That's one of the the the big one for you. And the other one is is omg marketing. Yes How did you you know transition? I what is your sort of business background if you would Oh Good question. So look I can go way back when so even even back in in school in secondary school My favorite subject was business studies. I had a very inspirational lecturer very inspirational teacher back then gentleman called Malcolm Stevenson and he was he took us for business studies and I just fell in love with that idea of Creating a brand creating a name, you know creating a desire in the marketplace Even at school college and then University and when I left University

Business background I I spent quite a few years working with startup businesses and entrepreneurs David so people who at the time and I'm going back a long time ago two decades now People who needed to market promote get their business and products and services out there But they didn't have that they didn't have the funds. They didn't have the money They didn't have that bottomless pit of of cash to get themselves known So I would as in it as a marketing advisor back in the day I would advise them on how they could stand out from the crowd do things a little differently Rather than spend thousands on an advertising campaign. Let's create an idea that gets us tens of thousands worth of Free publicity whether that be radio TV press so I was creating brands creating marketing materials back in the day and after that first job after university, David my I got to work with some incredible global brands Honda, Chrysler, Fiat, Citroen, Peugeot Toyota was a big one and I was a marketing manager Of a motor retail group in the northeast of England and I was responsible for marketing 11 dealerships across many brands many sectors And many sort of customer groups as it were so that gave me extraordinary experience because you went from working with Startup businesses who didn't have a penny To all of a sudden been given crazy budgets To launch brand new vehicles into the into the marketplace But you know what I did I still have and I still have to this day The same ethos as I did working with somebody with no money. How can we?

Get ourselves out there But not spend the money Save the money in the bank. How can we still create that buzz that marketing campaign strategy? Whatever it may be To to to get even a greater result So that was that was me. That was my early days of employment and on the first of march 2002 I launched my own business a business called mercury marketing And mercury marketing, let me tell you is I went back to my My days of working with small business. That was a real passion of mine and it was great to go in and have a big impact and I was 95 percent Consultant, you know going out meeting delivering for for clients and I was five percent this little thing called a speaker

So this speaker thing so and I was getting asked to speak at the local chambers of commerce um, you know a bank wanted to put on an event for entrepreneurs and jeff could you could you share some top tips stories ideas? so I started so five percent of my Energy time money color what you will it five percent of my business was this thing called speaking now Let's just go quickly on sort of seven years into my business I was flat out david. I was absolutely Because when you have your own business, you you don't say no You you say yes to everything Absolutely. Yes You know, you never know when the when the when the table's going to be empty and the food cupboard, you know So you say yes to everything and I was absolutely exhausted. I was shattered And the business was just me and it still is and it always will be But haley and I sat down At christmas time round the table. This is before kids and all the rest of it And we sat down and you know, haley said what what does the future look like? What do you want to do for the rest of your life because you are? Fully busy. You don't want to employ staff. You're quite happy as you are But what do you and I said then I turned and I said, you know There's this little thing called speaking These little things that I do every so often maybe once a quarter and I just love it There's such a buzz about delivering stories on a stage watching people's eyes light up watching people scribble ideas down on on the edge of your words So I made the decision david that that christmas time and and literally by the second of january I launched a second brand. So mercury marketing was my business but I eventually went down the route of uh buying the domain name jeffram.com and I I put all my just about all my focus into developing me as a speaker Um creating my own materials my own slides my own brand and that is that is If somebody what I wanted to do what I what I hoped was was possible is I thought I wonder if I could make a living out of this. I wonder if I could just Speak because this to me is the ultimate The ultimate job. I was never good as a footballer. That was never going to happen um, but if I had to choose the perfect job that that was it because That's moment on stage sharing ideas All original content and the feedback I was gaining I thought wouldn't it be amazing to do this not just in the northeast But maybe it's further further in the uk and if somebody told me 12 years ago jeff you'll have spoken in 42 countries from japan to ecuador To iran to australia you'll have spoken. Uh, what is it now 14 times in south africa?

You'll have seen some of the greatest wonders in this world You'll have completed your business book at least you'll have wrote three books and i'm currently writing my fourth If somebody told me 12 years ago that i'll be doing this 100 of the time I would have thought they were mad and But this is the reality. This is me now. So i've done all of these things and i've i've been to the The wonders the wonderful place that is south africa and when people say to me What's your favorite countries? Wait, wait, wait, wait. What's your favorite countries? I mean out of 42 It's it's not easy because so many of them have wonderful memories But uh, so I will mention A good half a dozen south africa is always in that list and people say what where's your favorite? Where's your favorite places to to to speak? And uh, I mentioned something to somebody who hasn't been to south africa and they haven't got a clue And I say there's a little place Called the drakensberg And they say oh yes, and they say not such a little place there. No, it's not

And I say the drakensberg and they say why is that nice and and I Do you know what? I try to explain I try to explain what it is like and the best way I can describe it is The swiss Alps with no snow

It is it is just stunning it is stunning so If somebody told me all those years ago, this this was possible This is what I'll be doing because look i'm not i'm not a famous person i'm i'm not off the television. I I haven't had a A huge famous brand that all of a sudden now we must hear from the ex-person of this wonderful brand I'm somebody who has stories and the stories are inspiring and the stories are Entertaining and we do have a lot of fun And we always as as an audience as an organization we as a as a person we learn when we are smiling Let's be honest So to deliver that and all of my material and content is original Nobody has a clue what i'm going to say next we are chatting to jeff ram. It is what's involved when we come back We'll find out a little bit more about jeff and some of these stories as well And we're back. It is what's involved jeff ram my special guest with me uh on this particular episode all the way from the uk Um, I spoke to one of your compatriots the other day and they said that we could actually call it the sunny uk at this time I don't know what it's like today, but it is Yeah, it's very good. It's very good. David, which is very very unusual, but These are unusual times. So the uk has son who would have thought Yep, it's because everybody's locked down now the sun gets to come out. Um but jeff you talk about stories and And and you mentioned something and that's one also one of the reasons I wanted to chat to you because one of the motivations behind this show specifically is Because I am so passionate about small businesses micro businesses the solo premiere And and I believe that that business and small medium businesses are the way of the future for south africa So I love to have people on the show that we can chat about and and that'll be able to motivate and inspire Those people like me. I mean, you know when i'm not doing this this radio show I have to have a real job to support my radio habit And you know, I battle as well. I battle with a lot of things motivation all sorts of things like that Um, so i'm so glad we're chatting to you and and you said, you know, you love dealing with small, uh small businesses, etc etc, but you also mentioned telling stories and I think storytelling is so very very important in everything we do

Yes, absolutely, um it's it's really interesting it's really interesting this this storytelling because

I was once described by a wonderful canadian speaker many years ago. I was once described as my stories are like a tag team so if you've ever watched the Wrestling bout as it were I I would come in I would I would deliver the grounds the foundations I would make those first moves and uh just just before i'm gonna sort of deliver the punchline i'll tag I'll tag somebody else in and maybe i'll show something on the screen or a slide that illustrates the point so when I When I when I deliver my stories and let's let's be honest here. My stories aren't They're nobody else's they're just mine. So these are all my observations. David So whether I am traveling whether i'm on holiday whether I we just go for a walk down to the beach I am constantly looking I'm constantly alert For greatness i'm constantly alert for wonderful pieces of experience and of service and sometimes even marketing as well now we all have our Our phones on us our phones have video capability as well as uh photographs and the camera whenever I see a person something delivering saying something um Whenever I see somebody that puts a smile on my face That makes me laugh or maybe maybe brings me to a to to shed a tear I capture it Okay, because it's moved me it's moved me to do something. It could be a sign outside of a cafe. It could be the Member of staff that way we're going to buy tickets from it could be anything david anything at all In the outside world that we live in If it makes me laugh cry smile, whatever it does it is it has done something to me it is Now what I recorded I will take a photograph And at some point in my in my head in the next few minutes, I will think That could be a great story What's just happened there what that person did what i've just experienced?

And I at the next conference that I do I will put that slide in there and I will tell the story is exactly how it happened and the one thing about To be honest with you a lot of speakers say oh we tell stories we tell stories I think there's one big difference between telling stories and being a great storyteller I am in the story I'm always in the story. So I will play multiple parts. I will play the part of the shopkeeper I will play the part of me. I will play the part of elliott uh our son. I will play the part of whoever may be But I deliver it in such an engaging hopefully hopefully entertaining Way that the audience They they feel they're there They fill the day in the story in the moment And when I reveal it on screen of the image that I took last week last year 15 years ago The audience can see it for themselves and I paint pictures for the audience to see so that is That is how I create My original content. It is all based on real life. I bring that real life back to life on stage However, and this is the biggest part of storytelling I then relate it back to that audience of insurance companies to that insurance to that company of hoteliers of Leisure and tourism of the of an airline so I will take a story and it doesn't have to be related to the industry But I will tweak and I will change The outcome right at the very end on how on what this can do For your organization for your business for your sector So you can hear a story of an ice cream shop, which has nothing to do with your insurance company but I have the ability to twist and change so you can see the relevance and that is what helps to bring the story to life And possibly more importantly memorable I have I have people who who will contact me on linkedin and say jeff. I I saw you in 1998 And you did the story of and i'm like, oh my word. I saw you back at the first conference you did in dubai Seven eight years ago, and I remember you told the story of grace and i'm thinking oh my word It's wonderful for you remembered but the stories the stories have the biggest impact Well, I think that's absolutely brilliant. And and when we when we come back, we're going to chat if you don't mind jiff move on to Um one of your keynotes, which is celebrity service and find a little bit more about why one would call it Celebrity service it is what's involved. My special guest is jeff ram when we come back. What is celebrity service?

And we're back jeff ram on the line with me. It is what's involved? Celebrity service jeff we mentioned that just before the break out. Yeah, what is it? What is celebrity? Oh my word. Oh my word. So

This is about 97% of my bookings it is it has gone crazy david over the last seven or eight years Celebrity service. Okay, and it's interesting because at the very beginning of this call you said you were interested in me from what you read about celebrity service and this is exactly what happens to Audience members to clients to bureaus to bookers all over the world They we know about customer service. We know about customer experience and cx and all of these wonderful things Okay celebrity service There has been nothing new in the world of customer service for over three decades Okay, so for three decades if you were to see any customer service speaker trainer coach if you were to read manuals or pick up a book in the library And you were to to read this or to listen to these people There is only two things that they will tell you about in terms of your business To to be the standout business in your sector This year and beyond. Okay, there's two things. The first is you must go the extra mile

Okay, the second thing is you must always exceed expectations David these are two phrases that have been trotted out for over three decades There's nothing new. There is nothing new. So we've all we all talk about a go the extra mile It is hardly inspiring to your team your workforce your department to go the extra mile because nobody ever says what it looks like But these are the same old same old celebrity service It's fresh it's new it's inspiring and it's different and as you said in two words It's like oh, what's this? What is celebrity service here it is We all think we deliver a high level of service Okay, we all think we deliver a high level of service and on the scale of one to ten if one is Abysmal, but ten is incredible What number would you give yourself right now? And this is the this is the opening line. I do on my talks What what number would you give yourself right now for the levels of service you are giving every single one of your customers? Now the average the global average research is this My own research based on hands going up in an audience The vast majority of people will say seven or eight Now what people are saying to me is We're quite high eight out of ten. David is pretty high, you know If we deliver eight out of ten as an organization, that's a that's a good what people are saying to me is jeff. We're pretty good But there's room for improvement You know, how do we get to the nine? How do we get to the ten? Celebrity service will help bridge that gap. So You think you deliver a high level of service to your customers clients passengers members guests?

One question and the question is a philosophy. The philosophy is a question will change everybody listening to your call Listen to your radio show right now If your next customer were an a list Celebrity hollywood movie god or goddess So the next tweet you get is from an a list superstar the next phone call the next person that Knocks on your door was an a list celebrity hollywood superstar What? Would be the difference In the service that you would give them Compared to the service they would give david or jeff

Okay, and You you know you you you know the top, you know, the the usual sort of suspects the the top three four five six Big big celebrities i'm talking to george clunies. I'm talking to you the angelina jollies of this world If they were to tweet email walk-in become your next customer What would be the difference? The difference is the gap in your service. You don't realize exists Okay, so let me give you an example um and i've I I did this. I worked with uh a wonderful hair brand Weller Both weller and peter mark in the uk and island over the last 12 months and all of their salon owner managers were in the room And I asked the question, you know, think of an a list celebrity and somebody shouted out. They said oh tom hardy the the the a list I suppose a list british actor tom hardy and And half of the room david, right?

I said, okay. I said, um, what what time does your salon close today? And she said six o'clock I said, okay I said tom hardy Phones your salon this afternoon And he says look i'm i'm gonna i'm gonna i'm on a tv show tomorrow i'm flying in tonight But I don't I don't actually get in till half past 10 tonight. I'll not be able to get to your salon till 11 o'clock What would would you still be open by any chance?

And this is in front of 300 people in the audience I said What would you stay would you stay open for tom? And she said, oh, yes. Oh, yes And of course everybody laughed And I said I bet all your staff would stay back as well, wouldn't they? She said, oh, yes And I said I bet they don't even want paid And we all have a we all had a lot of fun with this and I said look Look at what you just did for somebody who is a Celebrity the things that we would do we would stay open later. We would get that proposal quicker We would return we wouldn't send them that cut and paste email response that you send in normal customer Celebrity service and this is the thing When I do my interactive challenges with audiences in which they create their own ideas Audiences leave my talks with a page Pages of ideas that they never had previously what it's about It's about inspiring the audience to think differently to think differently is celebrity service but when I introduce my interactive elements Audience members go away and can implement these ideas within 24 hours And look being on stage traveling going to the Drakensberg seeing these wonderful places taking these photographs having Having all these wonderful experiences is is just part Just part of my life the greatest bit born on Is a week later a month later three or four years down the line I will get an email From somebody who was in that audience at that conference and said jeff We heard you we thought about this. We did the 120 challenge. We've come up with these ideas. I just thought i'd let you know These were these have been the results from that talk We are all storytellers but If you don't have the results To back up Your your delivery in your in your own ideas you would you would just a storyteller. Yes, that is what we do But I come here for results and I say this to audiences all over any one of my talks I came here For results your results you tell me your results and i'll share them with the world And it is it is still and it always will be the greatest part Of of what I do Is hearing these results?

I mean it is as you as you were saying this now and you're talking about this this concept of celebrity service. I I'd suddenly struck me. I was like hang on You know, even though I I might think um in my business life that I give my customers A seven or an eight. Yeah in reality if I if I compare that to a celebrity service Uh, i've got a big big gap there. There's a lot of improvement Um, and and it is it's the most amazing thing and the more I think about it I'm like, yeah, would you stay open for that? Yeah. Yeah, would you do extra work on a sunday? Absolutely. Why? I mean, it's just it's a person But there's there's there's a liberty to it and you go, you know, i'll do it for you. But for joe soap around the corner no but if you make An average joe soap Feel like a celebrity exactly this this is it. Okay, it's Within my sessions you were going to come up with the answers So you you're going to cook the answers from what you're currently doing now to what you could be doing tomorrow Okay Now in that gap in between is the gap in your service. You don't realize exists When you've come up with these ideas You now have to action them and i'm not saying do all 100 tomorrow I'm saying just do two and nail them and it becomes part of your culture Somebody new comes into your organization. This is the way we do it I promise you this The ideas that you come up with and deliver Your your competitors have never even thought of this They'll replicate it in the months or years to come but by then you've already moved on You were always trying to reset that dial and always continually improve and We can do this By seeing and I go back to to when i'm delivering here David We can be inspired By ideas when we see them delivered in different sectors in different countries around the world There is not a slide in my deck which has a a number which has a chart which has Any of this type of stuff?

It has real life people and we are inspired by real people. We're inspired by teachers We're inspired by our parents. We are and and that That is also a big difference in And I think what what makes a speaker? a speaker that can truly deliver the results um Yeah, but it's knowing that gap i'm going to go back to that gap just for a second knowing that gap putting that in place To create the experiences The competition have yet to think of and those those ideas and that and that and that gap Is what will continually keep you ahead? And you want everybody? you look look There's so many ways we can market now back back 20 years 25 years ago when I was helping to market small businesses There was very very few places. We could actually market for very cost effective means We are now swamped. We live We live now in in a world of free. We live in a world of opportunity But so do your customers And I say this with great sincerity, but I do mean this

Our customers are the ones who are marketing us And I always say this to audiences I said look If nobody's talking about you right now For the great service that you've delivered You're not delivering a great service worthy of being talked about It changes from today So we find the gap we're inspired by the stories We create our own ideas and we build that into our culture and if we can do this If we can do this, we will stand out from the rest and I hear this time and time again, jeff How can we stand out without really spending the money? And I have got so many ideas Um, and that that's what I deliver Fantastic stuff. My special guest tonight on what's involved is jeff ram. We're talking about celebrity service And it generally happens when I get guests on here Is we've got a limited amount of time and I start off wanting to talk about a whole bunch of things And then we start to run out of time Um, so I wanted to get into to the whole omg marketing, but maybe with your permission jeff Maybe we can use that as a second interview at some later stage. Absolutely to be continued as they say Yes, right now though when we come back We'll be wrapping up with jeff finding out what he's doing in these times of the corona virus lockdown. Everything's changing We'll find out how we get hold of jeff books all of those things when we come back Right and we're back. It is what's involved as I said speaking to my special guest jeff ram. We are wrapping it up now jeff obviously Um, you know from from for a speaker who's traveled the world Uh speaking when when with corona virus now covid 19, uh, all of that's come to a screeching stop You know, I do I do a lot of sales turning communication turning in in my life and and sort of you know march march it was looking quite good at the beginning of march and then It all went away. Um, yeah, and and that was it it was gone done finished We've been in south africa. We've been in in lockdown. They've now shifted it to a level four lockdown Obviously the uk has also been quite badly hit. Um What are you doing because this is a time when I mean it's tough times for people who make money in training and speaking Yeah Where do I start david? Um Oh, where do I start?

A bit like you I I had a wonderful. I had a wonderful start to the year So the so january in february was just off the scale. I was everywhere, but funnily enough When I say everywhere, I was uk, which was lovely. Actually, it was a nice change Uh, I was speaking for warner brothers Down in london. So I had a huge conference for warner brothers Um, I was working with some hotel brands and working working actually internally in the hotel rather than their general managers Working with the entire teams. So it was a wonderful couple of months And then this this thing called march Came around and I think that's if if we could get money back on our diaries I think I think that's the first thing we should do to make money in this in this lockdown period. We'll just sell off our diaries Um, yeah, it's it's been quite incredible. I mean as I look at my whiteboard behind me in my office david every Every event has been postponed every event for For the you know for 2020 And some of them yeah, I can believe that because we're looking at something like that as well I i'm looking at it now thinking I think half half will Go into 2021 and the the other 50 percent If we're lucky Could be october november december and I hope And I haven't looked at my diary for november, but i'm hoping that there's 300 days in november um Let let's let's let's keep our fingers crossed. So So everything's kind of on hold and now this is the strange thing. So I am out on the road I'm flying i'm on the trains i'm delivering i'm loving what I do i'm traveling back. Uh, it's it's wonderful wonderful But now I genuinely thought things would just go quiet like definitely quiet Interestingly enough and just before our call today. So here I am in the uk Uh speaking with you which has been wonderful by the way Um in in south africa, okay Yeah, so this possibly wouldn't have come about had Had this not all happened And I was just been speaking to a client who is based in india. Uh, they're looking for me to deliver now a session celebrity service to a thousand of their members who are all working from home and of course the beauty of skype the beauty of zoom the beautiful if technology nowadays is we can do this we You know, we we don't have to go on a flight now. Let's be honest the the actual delivery It's a little bit different. I'm still passionate and I will still tell my stories and I will still have that tag team imagery, uh, so people can can relate but it's generally it's not going to be the same But funnily enough over the last six weeks Or seven weeks should I say now? I've just been inundated with requests to say look We'll either do the event November december or we'll do a 2021 but actually I've actually quite a lot of requests to say Can you do this virtually jeff and the answer is yes, of course I can It's a little bit different to live or on stage And we all like to have a bacon sandwich and a coffee and and be in a room and you know Go to a hotel and people love that connection and those conversations we have in corridors It's not quite the same online, but I can still deliver online. So That is still happening But I I made a decision Seven weeks ago now. I wanted to do something I I come up with a phrase that I put on social media a few weeks ago And it said be proud of what you did In the time that you had And whether that was surviving whether that was homeschooling the children whether that was painting your fence six times in the next six months be proud of what you did in the time that you had and I and I tell you why I say this because Haley my wonderful wife In the first week of lockdown. She said, you know how our grandchildren are going to They're going to quiz us about covet 19. I said, what do you mean?

She said in about 20 years time they're going to come up to us and say grandma granddad We're doing a project at school called covet 19. I was here. Yeah, and you lived through it and I said, yeah What did you do? when you were locked down And um, I just turned my wife I said I want to be proud of what I did in the time that I had Yes, we'll play with the children. We'll we'll keep each other sane and we'll we'll help as many people as we can But I also said I want to I want to turn to my grandchildren and say I wrote this I wrote my fourth book Uh, and it's the follow-up to celebrity service and what i've been doing is i've been interviewing Some of my wonderful clients all over the world using zoom in a very different way rather than just uh speaking But i've been connecting with my clients and i've been writing my book now

I'm a speaker But i've got books i'm not i'm not a writer who speaks But it's possibly my best Stuff that i've written so far and whether that's been the time that i've had uh, i'm being a little bit more focused who knows david but I wanted to create something that when we come out of this I've got something that i'm proud of something that I can send and sign and give to clients as a gift but something that Restarts and and and you know restarts me come 2021 because I haven't given up on 2020 but But i've just been a bit realistic here and thinking I want something great to go ready for the new year Yes, i'm still speaking. Yes, it's still online. It's a little bit different. I don't prefer it to be an honest age. I never will But we can get around and thankfully technology has given us That that license to be creative and we can do something for our clients still We can still be in business to a certain extent but it's very very hard for a lot of people and Another thing that I was doing and I have been doing and i'm continuing to do is just reaching out And for anybody listening to this right now, if you're not doing this, please do this. I'm sure you are doing this Just reach out to one customer One client just one per day send them a text send them an email send them a video message Just send them a card You know remember those card things we used to put through the door. Um, just keep in contact. Um

See you there to help them You know reach out and offer the help. I think there's so many things that we can do in this time Me personally, I wanted to create something that I was proud of i.e the book I can still do some of my work But also reach out to your clients and your customers and say hey look i'm here. How are you doing house things? Thankfully, we've we've got so many, you know, facebook messenger linkedin. We can connect and that that is Without that I think would be in a in a much darker place. But um Yeah, that's that's what i'm up to david Well, Jeff all I can say is thank you. Thank you so much for taking the time out. Definitely some food for thought there If anybody's listening to this whether it's on the radio or or via the podcast If they'd like to get hold of the books, um, you said you're still busy with the fourth one So that's not done yet, but the rest of them. Um amazon. Is that a good place to go? It's perfect. It's absolutely perfect. Yes So you go to amazon and you just type in jeff ram. So the spelling is g e o double f R a double m so I have three books Uh celebrity service the second edition very very proud of that one Um, so that only came out Oh a year 18 months ago now. It wasn't that long ago now the second edition and i've also got my other brand which is omg marketing and i've wrote two Marketing books as well and it's all full of stories ideas photographs images. It's real fun Creative it's not a it's not a war and peace Thing you've got to go through 24 chapters to get one idea You can literally dip in get an idea bang and run within your business and um Here's a here's a one for you. David before we go It is. Yes, it is All three of them They are littered littered with wonderful stories Of businesses that i've met in south africa Oh fantastic Love it. Love it. Thank you. Jeff. Thank you Um, okay now, um, so the books are there. Um, you said people you are You're still doing some of your your talk some of your speaking. Yeah, uh, best best to get hold of you there. Jeff ram.com Yeah, jeffram.com. That's the mothership. That is the website So if you go there you'll you can have a look at some of my videos. You can you it's free of charge go and help yourself I've also got a youtube channel again. If you just type in jeff ram subscribe, there are 94 videos on there Uh lots of them me on stage sharing ideas and and actually people listening on the on the call now You'll see how I deliver some of the stories uh, so Youtube linked in facebook mothership jeff ram if I can help anybody uh Just reach out i'm always here Fantastic stuff. So once again, jeff ram spelled g-e-o double f r a m m so it's jeffram.com Give him a shout tell him you heard him on the on the radio or on the podcast I'd love to get some feedback as well If you have some uptake from the people in south africa and maybe from the podcast as well. Jeff. Thank you so much again Enjoy the rest of your day. We'll chat again soon. Thanks. David